When we think of “branding,” it’s easy to think of a logo. Instead, branding encompasses 4 vital parts:

  1. Who you’re speaking to
  2. What words you’re speaking
  3. What look (colors, fonts, images) you’re showing
  4. What feel you’re producing

At Imperative Company, we know that branding is absolutely foundational to every part of marketing. Even if you don’t need a logo, we go through basic branding exercises for almost all of our projects to make sure that we’re not missing the point with our marketing!

We can also help you with these specific services:

  • Consulting about your business name if you’re just starting
  • Defining your target audience
  • Writing wording/messaging to describe your organization simply
  • Creating your logo/visual elements