In 2017, Dani Witkowski left her job as a Registered Nurse and health care administrator to begin a personal assistant service in San Diego, CA. Dani specializes in doing tasks that are delegated to her and her team, so she knew that she also wanted to delegate her small business marketing!
Life Inspired LifeStyle Services “Does the things you HAVE to do so that you can do the things you WANT to do.” Dani delights her clients every day with attention to detail, and gives them back their most precious asset — time!
Dani worked with two other companies to create different websites, but then came to Imperative Company to create a secure, easy-to-use website that makes her company look professional and approachable!
Imperative Company partnered with Dani and Life Inspired LifeStyle Services to provide the following marketing services:
- Website: Designed & developed a website that looks great on all devices
- Website Training:Provided training so that Dani can manage most of her website content herself. Dani posts regular blog posts to keep fresh content on her site.
Social Media Integration:Created automatic posting to social media. When Dani writes a blog post/article, it posts automatically to her business Facebook page and LinkedIn profile.
- Email Marketing Integration: When people request information or submit a consultation request online, their email is added to Dani’s MailChimp email list automatically. This integration also allows Dani to easily offer “lead magnets” (valuable content in exchange for an email address) to potential clients.
- Branding Guide: Life Inspired LifeStyle Services already had a logo when they partnered with Imperative Company. We created a branding package containing font files, colors, headline styles, image sizes, etc. so that they can keep consistent branding across all of their marketing channels.
Imperative Company was formed especially to help entrepreneurs with small business marketing. It is a huge privilege to serve Dani and the Life Inspired LifeStyle Services team so that they can focus on serving their clients!