Cheryl Domi is the proprietress of Sassafras Tea Room in the charming old town district of Greenwood, IN. As a full-time business operator, she does not have time to deal with restaurant marketing!

Imperative Company partnered with Cheryl to provide the following marketing services:

  • Website: Designed & developed a website that looks great on all devices
  • Photography: Took photos to capture the old-town charm of the restaurant
  • Online Store: Created an online store to sell their custom teas and accessories.
  • Online Ticket Sales: Added an events calendar and system for selling event tickets online
  • Social Media: Creates branded images for use on Facebook and Instagram
  • Payment Processing: Set up credit card processing online so that she receives payment directly into her business bank account
  • Email Marketing: Creates and sends emails using the free MailChimp email system. The Sassafras email list currently has an average open rate of nearly 29%— much higher than the restaurant industry average of 18%!

Food, family, and fun are very important to Imperative Company. It is a huge privilege to serve Sassafras Tea Room so that they can focus on serving their guests with southern hospitality!

Visit the Sassafras website


Meet Sassafras Tea Room